These early morning starts are really ruining my weekend lie-ins (ha!) these days, but here we are in the quarter final of the World Cup, faced with an impressive-looking
team. I have always had a problematic relationship with Wales because, as a child in Wexford, I had to put up with the Welsh version of Channel 4 – S4C. So while the rest of you were enjoying edgy programming and interesting documentaries, we had to put up with Ivor the Engine re-runs. In Welsh. Wales
Also, all that singing kind of annoys me.
Anyway, how you fashion a wine offer for a country that doesn’t make wine? I put this to some of the best marketing minds in the country – Pam, Carol and my friend, Michael - and we have decided to forget geography and go by the colour of the jerseys – red and, er, green. The offer is as follows:
win : 20% off all RED Wine Ireland
If Wales win : 20% off all WHITE Wine
win by more than 15 points (not going to happen, so I’m told) : 20% off ALL WINE Ireland
The offer is for ONE DAY ONLY, SATURDAY, OCT 8th. No other discounts apply, etc etc….
Something for everyone – see you on Saturday. COME ON