We have our heads wrecked looking for cheaper wines at the moment as the theme of 2009 is (quite rightly) value for money. We have always tried to offer value for money at every price level, by which I mean that, regardless of how much a bottle costs, you will be happy with the quality inside the bottle. I believe there should be a clear line of price/quality relationship, whereby if the price is higher, quality is as well. As a result of this, we always try every wine before we stock it as we have to be able to look the customer in the eye and say it's worth it.
At the moment, our range starts at €9 (except for special offers) and it is genuinely hard to find good, drinkable wines for less. We have just tried 12 wines which would sell for under €10 and will stock 3; the others we could not honestly stand over.
The ones we import ourselves are even trickier because we know if the wine doesn't work, we will end up having to drink it ourselves. Now that really focusses the mind!
Any suggestions would be welcome...